Effortless, airy, and impossibly chic—the Riviera bob is shaping up to be summer 2025’s breeziest hair trend. A softer evolution of the polished Italian bob, this new style trades rigid lines for natural movement and carefree glamour. Already spotted on trendsetters like Kaia Gerber and Kylie Jenner, the Riviera bob is the perfect cut for those craving volume without the high maintenance. Think coastal ease with a fashion-forward twist. And the best part? It’s designed to look even better as it grows.
A relaxed take on classic volume
Coined by leading stylist and trend forecaster Tom Smith, the Riviera bob draws its DNA from the beloved Italian bob—known for its structured silhouette and blowout finish. But this latest iteration dials things down a notch. “It still offers that polished, voluminous shape we love, but with a lighter, more natural feel,” says Smith. Rather than aiming for perfection, the Riviera bob thrives on softness and subtle movement. The edges are gently shattered, not blunt, lending a lived-in elegance that doesn’t demand daily styling.
Ideal for fine to medium hair textures, this cut gives body without bulk, style without stiffness. It’s the kind of effortless glamour you’d expect to see on a sun-drenched terrace in Positano—windswept, undone, and perfectly imperfect. In short: the Italian bob grew up, got on a Vespa, and let her hair down.
How to ask for the Riviera bob at your next salon visit
Whether you’re ready to evolve your Hailey Bieber bob or you’re starting fresh, knowing what to request at the salon is key. Smith recommends asking for “a chin-length bob that sits just below the jawline with very long, soft internal layering to create movement without obvious steps.” The secret? It’s all in the finish. The ends should be subtly broken up—not razor-sharp—and any fringe or front layers should blend naturally into the rest of the cut.
As for the parting, both center and side options work depending on the vibe you’re going for. A center part keeps it youthful and carefree, while a deep side part can bring back a hint of old-school glamour. The goal is an effortless silhouette that feels cool, casual, and refreshingly undone.
Styling that’s as breezy as the cut itself
The beauty of the Riviera bob lies in its no-fuss nature. Unlike its glossier cousin, this version embraces texture and movement. Smith recommends products that enhance the hair’s natural wave without adding weight—like Hair by Sam McKnight’s Cool Girl Barely There Texture Mist or Hershesons’ Almost Everything Cream. These help achieve that lightly tousled finish that says I just got back from the Amalfi Coast (even if you didn’t leave your neighborhood).
To style, flip your part mid-dry or loosely tong a few strands for an irregular, piece-y texture. The key is to avoid symmetry or precision—the Riviera bob should feel like you rolled out of bed with perfect hair, no effort required. It’s about mood more than method, capturing a spontaneous, youthful energy.
A cut that gets better with time
Unlike high-maintenance chops that require bi-weekly trims, the Riviera bob grows out beautifully. “It actually grows out quite well and holds a long bob shape for a while,” notes Smith. As it gains length, it transitions naturally into a lob (long bob), and with a bit more layering, it can evolve into an entirely new look without losing its easy-going charm.
This makes it the ultimate low-commitment haircut. You don’t need to constantly upkeep it for it to stay flattering—it adapts to your lifestyle. Whether you’re traveling, heading into summer with minimal time for hair appointments, or just want a cut that won’t box you in, the Riviera bob is a stylish answer to modern living.
From its breezy vibe to its built-in longevity, the Riviera bob proves that the most fashionable hairstyles are the ones that don’t try too hard. And with icons like Hailee Steinfeld and Khloé Kardashian already in on the look, it’s safe to say this Italian-inspired haircut is about to take over coastlines—and city streets—everywhere.
