In a dazzling new chapter of her blossoming career, actress Jenna Ortega has been named the global makeup ambassador for Dior Beauty. The announcement marks a milestone not only for the French luxury house but also for the Gen Z icon, who continues to blend youthful boldness with timeless elegance. Known for redefining the gothic archetype in Netflix’s Wednesday and captivating audiences on magazine covers and red carpets alike, Ortega now brings her singular sense of self-expression to one of beauty’s most storied maisons.
A face for the future of beauty
Fresh from the cover of V Magazine’s Summer 2025 issue, Jenna Ortega enters a new era as she officially joins the Dior Beauty family under the creative and image direction of Peter Philips. This appointment signifies more than just a high-profile brand endorsement—it reflects the convergence of classic haute couture aesthetics with the fresh, fearless energy Ortega embodies.
At just 22 years old, Ortega has already carved out an identity defined by authenticity and aesthetic maturity. Her makeup looks—whether red carpet ready or casually minimal—are always personal and considered, often crafted in collaboration with stylists and artists who share her vision. As Dior’s new face of global beauty, she lends this artistry to a brand that has always celebrated femininity in all its forms.
“The House of Dior symbolizes audacity, elegance, and timelessness,” Ortega shared in a statement. “Being part of it is both incredibly exciting and surreal.” Her connection to beauty began early, rooted in childhood memories of experimenting with her mother’s lipstick on the sets of her earliest acting roles. That innocent curiosity has since blossomed into a commanding visual language, now set to evolve with the help of Dior’s luxurious palette.
From Wednesday to global icon
Ortega’s rise to global fame has been nothing short of meteoric. Her portrayal of Wednesday Addams in Tim Burton’s critically acclaimed Netflix series was a pop culture sensation, introducing a new generation to the gothic heroine. The performance was praised not only for its sharp humor and brooding charm but also for Ortega’s strong visual presence—her on-screen aesthetic quickly becoming a Gen Z blueprint for modern edge.
In 2025, Ortega returns as Wednesday for Season 2, but her creative scope continues to broaden. She stars in Hurry Up Tomorrow opposite The Weeknd and takes a central role in The Gallerist, alongside Academy Award-winner Natalie Portman. This impressive film slate demonstrates her artistic range and deepens her ties to the fashion and music worlds—realms where Dior has long held court.
Her recent cover story for V Magazine, shot by Zoey Grossman and styled by Anna Trevelyan, encapsulated the multiplicity of her identity. With creative direction by Editor-in-Chief Stephen Gan and an intimate interview by The Weeknd, the feature positioned Ortega as a talent at the intersection of film, fashion, and culture. Her presence on the page was magnetic—a perfect foreshadowing of her next venture in beauty.
A new chapter with Dior
Dior Beauty’s decision to partner with Ortega is not merely a nod to her star power but also a strategic alignment with a generation seeking authenticity, diversity, and emotional connection in luxury. As the brand’s global makeup ambassador, Ortega joins a lineage of legendary muses—Charlize Theron, Natalie Portman, and Bella Hadid—who have each interpreted the Dior identity through their own lens.
Peter Philips, Dior’s Creative and Image Director for Makeup, has been instrumental in modernizing the brand’s visual language. His approach blends technical excellence with imaginative storytelling, making him an ideal collaborator for Ortega, whose own aesthetic is both performative and deeply personal.
This partnership promises not just beauty campaigns, but narratives that spotlight Ortega’s evolving relationship with femininity and self-expression. Whether it’s through a classic red lip, a soft smokey eye, or a bold editorial look, Ortega will personify the versatility and emotion of Dior’s makeup line.
Timeless beauty meets modern identity
Jenna Ortega’s appointment as Dior Beauty’s global ambassador is more than a beauty moment—it’s a cultural one. As the fashion and beauty industries continue to shift towards inclusivity and individuality, Ortega represents a new generation of ambassadors who are both aspirational and accessible. Her mixed Mexican and Puerto Rican heritage, combined with her refusal to conform to Hollywood tropes, makes her an especially powerful muse for a brand steeped in tradition yet eager to evolve.
What makes Ortega’s presence so compelling is her deep-rooted understanding of image—not as something superficial, but as a reflection of identity, emotion, and narrative. Her approach to makeup is layered with intention. It’s a tool for transformation, resistance, and play. This philosophical resonance with Dior—where makeup is both artistry and statement—makes her an ideal face for the brand’s next chapter.
In a landscape often dominated by fleeting trends, Ortega and Dior are creating a beauty partnership grounded in continuity and substance. The fusion of her on-screen confidence, red carpet elegance, and personal introspection signals a new paradigm for beauty branding—one where authenticity is as important as aesthetics.
The announcement of Ortega as Dior Beauty’s global ambassador couldn’t come at a more fitting time. With her career on a dramatic upward trajectory, a growing fan base that spans continents, and a style that’s both iconic and in flux, she is set to become one of the defining beauty figures of her generation. This is more than a brand deal; it’s a shared vision between an artist and a house that believes in beauty as a mode of empowerment. As Ortega continues to grow into her voice, her roles, and her image, her partnership with Dior will no doubt produce campaigns, content, and cultural moments that inspire across industries.
In her own words, this chapter is “surreal”—but for the rest of us, it feels inevitable.
