In a whimsical turn that fuses fashion and confectionery, American designer Tory Burch has unveiled an unexpected yet delightful collaboration with BonBon, the cult-favorite Swedish candy brand with roots in New York. Launching just in time for summer, the Tory Burch x BonBon limited-edition capsule collection reimagines classic accessories through a candy-coated lens—where sugar, style, and nostalgia meet. The result is a pastel-hued, texture-rich celebration of youthful indulgence and creative fusion, signaling a bold, playful shift for both brands.
A sweet fusion of fashion and flavor
At first glance, a partnership between a luxury fashion label and a candy store might raise eyebrows. But in the case of Tory Burch and BonBon, it feels surprisingly intuitive. Both brands share a commitment to craft, color, and a kind of joyful storytelling. The collection, which includes reimagined versions of Tory Burch’s signature silhouettes like the ‘Miller’ sandal and mini ‘Fleming’ hobo bag, draws direct inspiration from the chewy, sour, and brightly colored candies that line BonBon’s iconic pick-and-mix walls.
The result is a collection where sugar is more than a metaphor. Think beaded textures that mimic the crystalline crunch of sour gummies, pastel palettes lifted from marshmallow treats, and accessories that feel like wearable nostalgia. Each piece brings to life BonBon’s confectionery magic in tangible form, blurring the boundaries between sensory experiences.
Highlights from the collection
The standout pieces in the Tory Burch x BonBon collection playfully merge practicality with whimsy. The beloved ‘Miller’ sandal has been transformed with a puffy silhouette and a glossy finish that recalls the texture of glazed sweets. Its sugar-beaded variant mimics the feel of a gumdrop, while the ‘Kira Sport’ sandals take a softer route, appearing in shades of banana yellow, vanilla white, and strawberry pink—direct nods to BonBon’s marshmallow range.
Complementing the footwear, the mini ‘Fleming’ hobo bag receives a sugary makeover, adorned with beading that mimics the granulated texture of coated candy. Even the smallest details reflect the collaboration’s imaginative spirit. Jewellery and charms echo some of Tory’s favorite Swedish candies, including salty liquorice twists and sour Swedish fish, adding a personal, narrative-rich layer to the pieces.
Beyond accessories, the brands have extended their candy-colored vision to packaging. Special-edition dust bags and shopping bags have been created in BonBon’s signature pink and sky blue tones, making the unboxing experience a part of the collection’s playful storytelling.
More than novelty: A strategic shift
While collaborations between fashion and food brands aren’t entirely new, this particular pairing stands out for its depth of detail and mutual authenticity. Tory Burch, a brand known for refined Americana and bohemian elegance, seldom ventures into the realm of co-branded collections. That rarity makes this capsule with BonBon especially notable.
According to Selim Adira, co-founder of BonBon, the partnership was as organic as it was strategic. “Tory was one of our first supporters,” Adira shared. “This beautiful collection showcases the authentic colours and textures only found in Swedish candy. Each piece reflects our motto that growing up is a trap.”
The quote encapsulates the collection’s ethos: growing up may be inevitable, but dressing with a sense of play doesn’t have to be sacrificed. By integrating the tactile and visual language of candy into fashion, the collaboration appeals to both millennial nostalgia and Gen Z’s craving for self-expression.
Cultural crossroads: Candy as identity
Dig deeper, and the collection is more than surface-level sweetness. In Sweden, candy is not just a treat—it’s a cultural ritual. Known as lördagsgodis or “Saturday candy,” the tradition of indulging in sweets once a week is a beloved part of growing up in Sweden. BonBon has brought this tradition stateside, building a devoted following in New York with its curated selection of Swedish imports and charming, candy-colored storefronts.
Tory Burch taps into this narrative of cultural identity and memory with surprising sensitivity. The collection doesn’t just mimic candy—it honors it as a symbol of joy, comfort, and tradition. In doing so, it becomes more than a quirky fashion drop. It tells a story of shared moments, childhood rituals, and a universal craving for the delightfully unexpected.
Launch and availability
The Tory Burch x BonBon capsule collection is set to run for a limited time—from May 20 to June 23—across North America. It will be available at select Tory Burch boutiques, all five BonBon locations in New York, at Bloomingdale’s, and online via ToryBurch.com. Following its North American debut, an international rollout will bring the collection to Asia, Europe, and the Middle East, allowing candy and fashion lovers around the globe to indulge in the collaboration.
With prices ranging from $138 to $398 and sizing available from XS to XL, the collection remains accessible to a wide audience without sacrificing the refined craftsmanship both brands are known for.
A new kind of luxury
Ultimately, the Tory Burch x BonBon capsule is emblematic of a broader shift in fashion: one where storytelling, emotion, and multisensory experience play central roles. Luxury is no longer defined solely by price or pedigree; it’s about the joy it sparks, the memories it evokes, and the communities it connects.
In partnering with BonBon, Tory Burch invites her audience to embrace a moment of levity, playfulness, and sweetness—reminding us all that sometimes, the most powerful style statements come with a sugar rush.
