As part of the event series within Vietnam Event & Exhibition Week 2026 (VEEW 2026), the organizers of Global Fashion Week All Stars 2026 have officially confirmed the participation of BENT, a fashion brand from Malaysia with a decade-long journey of dynamic activity in the international market. The presence of the label is expected to bring a fresh perspective to the central runway at the Vietnam Exposition Center (VEC) from July 30 to August 2, 2026, creating a space where fashion, culture, and performance intersect.
Global Fashion Week All Stars 2026: Connecting global fashion
Originally established as Vietnam International Junior Fashion Week in 2018, the event has officially evolved into an integrated fashion week after eight years of development. This global networking platform brings together three major creative communities within the fashion industry: All Stars, Junior, and Student. In 2026, Vietnam will serve as the host nation, marking an important milestone in the journey to position the S-shaped country as a new destination for Asia’s creative industries.
The event will take place over four days at the main stage of the Vietnam Exposition Center (VEC), one of Southeast Asia’s largest event and exhibition complexes. A distinctive feature of this year’s edition is its dynamic stage concept, with the venue transforming daily through changes in spatial layout, runway design, and lighting systems. Global Fashion Week All Stars 2026 is set to gather more than 30 brands and designers, alongside hundreds of international beauty queens and kings, creating a highly attractive cultural and media convergence point in an increasingly globalized world.
BENT’s novel approach to the international market
Founded in 2016 by Founder and Creative Director Benjamin Toong, BENT chose a challenging path by focusing on the runway fashion segment for both adults and children. Over a decade of building its reputation in the highly competitive creative industry, the brand has consistently demonstrated its capabilities through collections showcased at major fashion capitals, including Paris Fashion Week, Milan Fashion Week, and international fashion weeks in Taipei, Bangkok, and Kuala Lumpur.
The core philosophy pursued by Benjamin Toong is to celebrate confidence, creativity, and individual identity through the language of fashion. To him, the runway possesses a unique magic, where garments transcend the boundaries of fabric and become a medium for storytelling and emotional expression. His perseverance and clear vision have enabled both the designer and his team to establish a strong position in the industry, earning the trust of international partners and professional organizations. One of the most valuable lessons from his early entrepreneurial journey was the importance of building trust with clients and international event organizers. By continuously refining his skills and investing in opportunities to showcase his work on global stages, Benjamin Toong has turned every runway into a stepping stone for growth. The dedication of a passionate team united by a shared vision has been the key factor in helping him successfully expand the brand onto the international stage.
Strict material guidelines to ensure practicality
One of BENT’s defining characteristics is its ability to bridge the gap between runway fashion and everyday practicality. In response to the common perception that runway garments are often detached from reality and difficult to wear, the brand places strong emphasis on comfort and proper fit from the very first pattern-making stage, using real body proportions as the foundation to ensure ease of movement for the wearer.
BENT’s designs feature structured silhouettes and meticulous tailoring techniques while maintaining the versatility needed for a wide range of occasions. By combining visually striking design elements with refined craftsmanship, the garments are able to create a strong impact under the runway spotlight while remaining functional for clients attending gala events, celebrations, and other special occasions. This approach enables the brand to strike a balance between preserving its distinctive creative vision and meeting the practical expectations and comfort needs of modern wearers.
Meaningful messages from upcoming designs
Becoming one of the highlighted participants of Global Fashion Week All Stars 2026, BENT will unveil a new collection centered on the themes of strength, elegance, and transformation. The designs are expected to explore contemporary couture techniques, incorporating bold cuts and richly textured materials to deliver a fresh and immersive aesthetic experience for audiences.
Through this presentation, Benjamin Toong hopes to encourage individuals to embrace their unique identities and have the courage to stand apart. He believes that fashion serves as a powerful tool for self-expression while also strengthening inner confidence. The collection’s debut at All Stars Night on July 31, 2026, is expected to forge meaningful connections with fashion enthusiasts and open new opportunities for strategic collaborations as the brand continues its global expansion. This journey to Hanoi promises to be a valuable experience for BENT, further reinforcing the position of a fashion house that consistently strives for excellence, innovation, and inclusivity.
